Privacy Policy

This Privacy Policy outlines how Puretrend ("the Site" or "we") gathers, utilizes, and shares your Personal Information when you browse or make a purchase on our website.  

What We Collect  

We may gather the following information:  

• Your name  
• Contact details, including your email address  
• Demographic details like postal code, preferences, and interests  
• Any other information relevant to customer surveys or special offers.  

The purpose of collecting this information is to better serve you for the following reasons:  

• To maintain our internal records.  
• To enhance the quality of our products and services.  
• Periodically, we may send promotional emails about new products, exclusive offers, or other information we believe may interest you, using the email address you've provided.  
• On occasion, we might reach out to you for market research purposes via email, phone, fax, or mail.  
• We use this information to tailor our website to align with your specific interests and preferences.  

How We Use Cookies  

Cookies are small files that request your permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or notifies you when you visit a specific site. Cookies enable web applications to respond to you as an individual, tailoring their operations to your preferences, likes, and dislikes by gathering and remembering your information.  

At Puretrend, we use traffic log cookies to identify which pages are being visited. This allows us to analyze data about web page traffic and enhance our website to better meet our customers' needs. We use this information solely for statistical analysis, and the data is subsequently removed from our system.  

In essence, cookies assist us in providing you with an improved website by allowing us to monitor which pages you find valuable and which you do not. It's important to note that a cookie doesn't provide us with access to your computer or any personal information beyond what you choose to share with us. You have the option to accept or decline cookies. While most web browsers automatically accept cookies, you can usually adjust your browser settings to decline them if you prefer. However, doing so may limit your ability to fully utilize our website.  

Links to Other Websites  

Our website may feature links to other websites that you might find interesting. However, it's important to understand that once you click these links and leave our site, we no longer have control over the privacy and security of the information you provide to those external websites. These sites are not governed by this privacy statement, and we cannot be held responsible for the protection and privacy of your data when visiting them. We recommend exercising caution and reviewing the privacy statements of the respective websites.  

Controlling Your Personal Information  

You have the option to manage the collection and use of your personal information in the following ways:  

Whenever you encounter a form on our website, keep an eye out for a box you can click to indicate that you do not want your information used for direct marketing purposes.  

If you've previously agreed to us using your personal information for direct marketing purposes but have since changed your mind, you can do so at any time by reaching out to us via email at [email protected]

Rest assured, we will not sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are legally obligated to do so. If you allow us, we may use your personal information to send you promotional material about third parties that we believe you may find interesting.  

If you wish to obtain details about the personal information we hold about you under applicable data protection laws, you can request this information. Please note that a small fee may be payable for this service. If you would like a copy of the information we have on record for you, please write to [email protected]

If you believe any of the information we have on file is inaccurate or incomplete, please contact us as soon as possible, either in writing or via email using the above contact information. We will promptly address and rectify any inaccuracies in your data.  

Sharing Your Personal Information  

At Puretrend, we may share your Personal Information with trusted third parties to assist us in utilizing your Personal Information, as outlined earlier. For instance, we rely on Flyntworkstech Solutions Private Limited to operate our online store, and you can learn more about how Puretrend manages your Personal Information by visiting our website.  Additionally, we use Google Analytics to gain insights into how our customers navigate the site.  

It's important to note that we may also share your Personal Information when required to adhere to applicable laws and regulations, to respond to legal requests such as subpoenas or search warrants, or to protect our rights. Your privacy and data security are of utmost importance to us.  

How We Utilize Your Information  

At Puretrend, we put your personal information to work in ways that benefit you. When we use your personal data for marketing purposes, rest assured that you have the choice to opt out. Here's a breakdown of how we harness your information:  

Resolving Disputes: We rely on your information to effectively address and resolve any issues that may arise.  

Safety and Security: Your safety is our priority. We use your data to detect and safeguard against errors, fraud, and any potential criminal activities.  

Customized Experience:  We aim to make your experience as personal as possible. This means keeping you in the loop about online and offline offers, products, services, and updates that align with your interests.  

Improving Services: By analyzing demographic and profile data, we continuously work to enhance our products and services based on your interactions with our website.  

IP Address Usage: We identify and make use of your IP address for diagnosing server issues and administering our website. It also assists in gathering broad demographic information.  

Optional Surveys: From time to time, we might invite you to participate in optional online surveys. Your responses are incredibly valuable in helping us better understand your preferences and interests, allowing us to tailor our website content accordingly.  

Governing Law  

For Puretrend, when operating in India, Indian law is the governing authority. This means that all legal matters, disputes, and regulatory considerations pertaining to Puretrend  and its operations are subject to Indian law. In cases where your e-commerce platform extends its services to other countries, it's crucial to also adhere to the specific laws and regulations of those regions.   

However, it's essential to emphasize that Indian law remains applicable to your operations within India's boundaries. To ensure complete compliance with the law, it's advisable to seek legal guidance from experts in the field. Your commitment to following the law is not just a responsibility; it's a commitment to maintaining a trustworthy and ethical e-commerce platform.  

Updates to this Privacy Policy  

At Puretrend, we recognize that there may be occasions when we need to update and modify this Privacy Policy. This is especially true when we introduce new features, services, or respond to changing legal requirements. When we do make changes, you can find the "Last Updated" date at the start of this document.  

Contact Us  

We're always here to assist you. If you have any questions, feedback, or if you'd like to gain a deeper understanding of how we handle your personal information, or perhaps you wish to access, correct, or delete your data, please don't hesitate to get in touch with us at [email protected]. Your satisfaction is our top priority, and we're ready to provide the support you need.